Best Web Analytics Tools

Keeping a close eye on what’s happening with your website is hugely important. To ensure that your website is as successful as possible, you’ll need to understand who your visitors are, how they found your page, what sort of content appeals to them, and how often they visit your site. Still, data alone isn’t everything: To get the most out of your site’s metrics, you’ll want to view them in a meaningful and comprehensible manner. It helps you to hone your ad strategy, develop new ideas, and weed out any issues your site may have. And thankfully, there are heaps of tools that will help you to analyze all your key metrics in one neat package.

Web analytics are done by measuring, collecting, analyzing and displaying internet data in order to understand and use the consequent information about utilization of the site by the users.

As a website owner, chances are you have some clear goals in mind. Once you have access to visitor data, you can make these goals measurable by setting Key Performance Indicators (KPIs) and benchmarks. You can then use your web analytics platform to track visitor activity and determine if your website is meeting those standards.

Analytics tools assist in better understanding your website, presenting a variety of data in a user-friendly way. With these insights, it becomes possible to set concrete goals and continually improve how your page performs, all the while being able to measure growth over time. This article will be comparing different Web Analytics Tools.


SEMrush is – as the name suggests – an analytics tool designed for website owners that are primarily concerned with search engine marketing. It’s an all-in-one marketing and analytics tool that offers robust SEO and PPC data tracking.

SEMrush Homepage

SEMrush is ideal for those who want to gather data on other websites. Data is estimated but incredibly useful.

Marketers can also take advantage of their suite of keyword research and analysis tools to compare their traffic with competitors, find juicy low-competition keywords, and more.

You can also utilize their SEO writing assistant to aid with content optimization. This feature checks your content to ensure it’s SEO friendly and provides tips on how to adjust it for readability and tone in order to give you the best chance of ranking for your target keywords.




Kissmetrics is a customer engagement automation platform that provides detailed behavioral analytics. This includes real-time analytics, conversion tracking, customer journey analysis, data visualization, and segmentation. 

Kissmetrics is particularly well-suited to the world of e-commerce. If you’re an online store owner, you can use Kissmetrics’ insights to optimize your sales funnel, and convert casual visitors into loyal customers. 

In addition to providing analytics, Kissmetric is an email automation platform. This means you can use its insights to create targeted email campaigns. This can help you sell more to your existing customers, and increase your Customer Lifetime Value (CLV). 

Kissmetrics also provides Return On Investment (ROI) analysis. For e-commerce stores, this can help you identify your best customers. You can then create email campaigns that specifically target those big spenders. 


Crazy Egg

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Crazy Egg is a website optimization tool that can help you monitor and analyze your conversion rates. You can use this tool to see how visitors are interacting with your content, including tracking their cursors and logging the areas where they click.

This can provide insight into the content that’s driving visitor interaction and the content that’s holding you back. You can then use this information to optimize your web pages, in order to achieve maximum engagement. 

Crazy Egg also offers funnel analysis and A/B testing. This can be helpful for marketers and web designers who are looking to improve UX and achieve high conversion rates. 

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