If you haven’t identified the benefits of making a video yet, it’s easy to think your website is just fine without adding in any kind of video for your customers to watch. Even if you think your site is doing okay, you’re probably at least wondering in the back of your mind what a video might be able to do for you. The truth is, there’s a lot to be said for the value making a video could add.
We all know the internet is changing constantly, but did you know that it is changing our behaviors too? For instance, the internet has changed how we all consume information. Over the past few years, Americans have shifted from content readers to content viewers. Fewer and fewer of us are taking the time to read lengthy text online, choosing rather to watch a video on the same information.
In the last few years, online video consumption has become the most dominant form of communication. Videos aren’t just viewed on YouTube or your favorite social media platforms anymore. Now they are often embedded on countless business websites in order for organizations to take full advantage of this influential digital marketing strategy.
Making a video for your website can be a huge undertaking. There’s a lot to consider from what type of video you want to make, to how you’re going to get the best production value possible. If you haven’t put a video on your website yet you might be wondering if you even really need one.
It creates a great website experience
Websites are no longer static brochure sites. Successful businesses are using their website to create compelling experiences around their brand. Marketing directors are looking for ways to make a connection and build a relationship with their visitors because they know that those connections increase the number of loyal customers in the future.
Video Can Improve your SEO
Videos can give your business a major edge with search engines. For example, YouTube is the second-largest search engine in the world. Guess who owns YouTube? You got it, Google, the largest search engine!
If you create an optimized YouTube channel where all your videos are located (even if you have the video embedded on your actual website) you will have a built-in advantage for your company to have an increased presence in Google’s search engine results page. Take advantage of this and add keywords for the video title, descriptions, and tags and you could see an additional SEO boost.
Another reason why video is great for SEO is that it keeps visitors on your site longer. How long a visitor stays on a page is an important factor in how well a page ranks in search results. The longer the visit, the more important Google thinks the webpage is. Therefore, if your viewer is absorbed in a video, they will stay on your site longer and improve your overall SEO ranking.
Promotes Brand Recall
Successful business owners know the importance of brand awareness. Ideally, you want your target audience to immediately think of your business when exposed to a type of product or service that you offer. Using video on your company’s website can help you achieve greater brand recall.
A study conducted by HubSpot found that 80% of consumers remember videos they’ve watched in the past month. This is because videos, unlike text, are highly visual and captivating. They create a deeper, stronger connection with the user, increasing the chance that he or she will remember the video later. For business owners, this means better brand recall and awareness.
You Can Show Your Customers Some Personality
A video on your website puts a face to the name for your product or service. This is often something potential customers (or returning customers) really love to see. If you offer a product that’s unique or have an office that’s highly interesting, making a video is a great idea.
Show off what makes your company stand out. Maybe you have collaborative work areas that lend themselves to better end-user experiences. Maybe you can talk about why you started the company or why you feel your product is so important to someone’s life.